PERODUA MYVI IS A SYMBOL OF MALAYSIA JAPAN AUTOMOTIVE JOINT VENTURE SUCCESS

Perodua Myvi the 6th model (meaning of myvi = my vi = my six) of Perodua Malaysia is said to be the symbol of success on cooperation and joint venture between Malaysia automotive and Japanese automotive industry. The model that is based on Daihatsu Boon and Toyota Passo has become Malaysia’s model of the year in two years and now the best sold car in Malaysia.

Perodua Myvi is a symbol of the successful Malaysia-Japan Automotive Industry Cooperation (MAJAICO), the Japanese Ambassador to Malaysia, Masahiko Horie said.

He said the Perodua Myvi was launched on May 25, 2005 and within just two years, had become the Malaysian Car of The Year. “What is interesting about the Myvi is that, it is the perfect joint-venture cooperation between Malaysia and Japan,” he told Bernama in an interview.

Horie disclosed how in order to realise the Myvi project, 500 Malaysian experts were sent to Japan, to learn to make a better and innovative car. The experts spent two and a half years to produce the design for the Perodua Myvi.

“It was entirely a product of Japanese and Malaysian experts working together to create the Myvi design,” Horie said. He said that 80 percent of the spare parts for the Myvi was locally made.

“This MAJAICO project has also been appreciated by the Ministry of International Trade and Industry or MITI, who are very grateful for the assistance of the Japanese experts.

“I hope the cooperation between Japan and Malaysian in the automotive sector can be further expanded so that more, better selling and quality cars can be produced in future,” Horie said.

He said a Economic Partnership Agreement (EPA) was signed between Malaysia and Japan three years ago and 10 different committees were established to improve and enhance the business environment in both countries.

He explained that in order to promote the Malaysian automotive industry and make it more competitive while producing better quality products, he said Japan had sent over 15 experts.

“They were sent despatched to the different automotive companies. They were also assigned to manufacturers producing spare parts for Perodua, Proton and other car makers like Toyota and Mitsubishi.

            

Small Business Pricing Strategy

Your small business pricing strategy is a key decision as one of the four “Ps” of the marketing mix, (Product, Pricing, Promotion and Place). It is integral because it affects other marketing mix components including, sales promotion and channel distribution decisions (Place). Therefore, your decisions regarding the pricing strategies you employ are crucial to producing a profitable bottom line.

Your small business pricing strategy has positive and negative effects on your customers and affects the perceived value of your product or service. If you price your products too low, they may appear too cheap. Price too high and the perception of quality may suffer, or customers may buy a better-perceived price-valve alternative from competitors.

It is usually wise to employ several pricing strategies at one time. The specific types and methods of small business pricing strategies you will need to take into account depend on the overall marketing objectives of your company. It is also important to keep in mind that a successful small business pricing strategy is not conceived in a vacuum, but is formulated to be part of a profitable overall product/service mix pricing strategy.

Most pricing methods emanate from business to consumer marketing, (B2C) companies and may not be appropriate for consultative business to business marketing, (B2B) firms. Developing your small business pricing strategy and knowing which pricing methodologies to utilize may require substantial trial and error without the help of a marketing professional. How to Establish a Small Business Pricing Strategy.

How to Establish a Small Business Pricing Strategy:

1. Consider working with a professional marketer.
2. Do your homework and gather competitor pricing from the marketplace.
3. Do not call your competitors for their prices - this is illegal in the US.
4. Make careful decisions on the pricing strategy and methods best suited for your B2B marketing efforts.